TENA Masterbrand Redesign – Packaging Of The World

Design: BulletproofLocation: United KingdomProject Type: ProducedClient: TENAProduct Launch Location: GlobalPackaging Contents: Incontinence pads & productsPackaging Substrate / Materials: Polyethylene bag or box, Renewable fresh wood-based pulpBULLETPROOF PARTNERS WITH ESSITY TO LIBERATE THE TENA MASTERBRANDLondon, September 2020: As part of a major brand overhaul, developed in collaboration with global agency Bulletproof, TENA underwent a taboo-busting repositioning…

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